SALES MANAGEMENT COURSE

About the course

The sales manager leads the most principal team in the company – the sales team. Both his personal well-being and the well-being of his partners, as well as the welfare and future of the entire company depend on his skills and proficiency.

IN ORDER TO BECOME A SUCCESSFUL SALES MANAGER, YOU NEED TO ACQUİRE THE FOLLOWİNG SKİLLS:

Ability to find and attract gifted salespersons to the team.

The ability to develop sellers, to promote the continuous improvement of their skills.

Motivate sellers.

Effective control – the ability to constantly maintain sales personnel in a high tone, to ensure uninterrupted and efficient operation thanks to the reporting system.

Ability to respond to complex situations by effective problem solving at once.

Being well-informed in the areas of sales and marketing, quickly notice fluctuations within the market and take the appropriate steps.

The presence of the aforementioned abilities will help you to achieve high results in sales and develop your company.

Sat Group offers you to learn the basics of “sales management” through a 3-day intensive course from professionals who have achieved success in their domains.

THIS COURSE IS INTENDED FOR:

Sales managers

SME owners

Commercial Directors

Businessmen

Company Management

Course program

DAY 1.

Selection of sales personnel – criteria and process

  • Types of sellers. Who is the potential seller?
  • Difficult to find? The selection process and criteria
  • Interview training

Development of sales personnel

  • Steps to be undertaken for the full adaptation of a new sales agent
  • Product knowledge. Gathering information about competitors / alternatives / substitutes
  • Knowledge building and sales skills development for a new employee
  • Experience sharing
  • Practical training

Manager-staff relationship

  • Leadership. Types of sales managers (dictator, professional friend and caring mother)
  • 10 Principles of Leadership
  • 5 ways to upkeep constant motivation of staff
  • Accurate criticism methods. Practical training
DAY 2.

Sales system. Creation of a system aimed at attracting the maximum number of customers and achieving maximum efficiency of sales staff.

  • What is the sales system important for?
  • Customer Relationship Management (CRM). Customer database. Working with the database
  • Setting sales targets
  • Proper organization of the sales department
  • Setting the priority for sales. Identifying important jobs and encouraging the team to work in an efficient way
  • Trade routes. Preparation of routes
  • System of bonuses / salaries for sales staff
  • Sales reporting system. Sales analytics
  • B2B sales
  • Time management. Proper time and action planning of the sales manager
  • Planning of the working day
  • Home task
DAY 3.

What marketing knowledge should a sales manager have?

  • What is marketing? The border between marketing and sales
  • Marketing strategy
  • Branding, brand strategy, positioning
  • Price, pricing
  • Plan of marketing communications
  • How to reach the target audience?
  • Budgeting for marketing
  • Advertising effectiveness
  • Comparison of advertising channels
  • Difference between traditional and new (SMM) media channels
  • Digital Marketing
  • Organization of campaigns
  • Home task presentation (on the topic of practical sales)
  • Home task (“Preparing the sales system”)

Briefing

  • Q&A session

KURSUN QİYMƏTİ: 520 MANAT

ÖDƏNİŞƏ DAXİLDİR:

  • Bütün təlimlərdə iştirak
  • Praktiki tapşırıqlar, komandalarla iş
  • 5* oteldə yerləşmə (2 gecə 3 gün)
  • Gündə 3 dəfə qidalanma
  • 5* otel istirahəti (qapalı basseyn, SPA, trenajor zalı)
  • Füsunkar təbiət qoynunda aktiv istirahət
  • Təcrübəli marketinq mütəxəssisləri ilə birbaşa ünsiyyət və məsləhətləşmək imkanı
  • Sertifikat

Experts

Anar Bayramov
Marketer, professional manager, business coach, business consultant
Rafig Hunaltai
Marketer, business coach, blogger, business consultant
Azad Gahramanov
Sales expert, trainer

Customer review