Marketing AIR course

About the course

Marketing AIR – the first practical marketing seminar in Azerbaijan – traditionally starts training from March 1. Recalling it over the past 5 years, there have been conducted 11 such trainings. Up to date, more than 500 graduates have been trained.

The concept of training is based on four factors. This educational program includes trainings in the domains of business, management, marketing and a brief introduction to practical tactics. 20 seminars to be held within the framework of the course will cover 4 main topics. In general, all these topics will explain the algorithm for creating a business, its management and marketing. During the training, local professionals will provide 5 master classes, each based on real cases. The main trainers of the course are Ilkin Manafov, Anar Bayramov and Rafig Veliyev, who have extensive experience in marketing and management.

THIS COURSE IS INTENDED FOR:

Specialists in marketing

Managers of different ranks

Entrepreneurs

Sales Specialists

Those who wish to build a career in marketing

THE ADVANTAGES OF THE COURSE:

Increasing marketing knowledge

Improving management skills

Getting to know peculiarities of local market

Getting familiar with methods, tactics, rules and tools that will provide an influx of new customers and help to maintain relationships with existing ones

Introduction to global trends in marketing and prospects for their use in Azerbaijan

Getting to know successful experts in the fields of marketing and management

Establishing contacts with representatives of leading companies in Azerbaijan

COURSE PROGRAM:

STRATEGIC MARKETING, STRATEGIC MANAGEMENT

  • General business strategy, management principles.
  • Effective marketing strategy.
  • Marketing and sales planning. Marketing and sales measurement.
  • “Turnaround” – how to save a sinking business? Diagnosis, planning, implementation.
  • Market penetration strategy. Management of sales channels.

BRAND MANAGEMENT

  • How to create a brand? The way from normal business to a successful brand
  • Brand Identification and Strategic Branding
  • “6th sense” in branding
  • Branding in the retail sector
  • Business orientation in crisis situations (recommendations for creating a personal business)

MARKETING COMMUNICATIONS

  • Models of crisis communication – SHARE and Customer Marketing
  • Digital  marketing as a trend in 2016
  • The importance of employee and customer satisfaction during a crisis
  • Complaints of consumers and clients, consumer psychology
  • Marketing strategies in the trade, service and manufacturing sectors during the crisis.

GUESTS-SPEAKERS

(Speeches from successful managers of large companies operating in Azerbaijan)

  1. The guest speaker
  2. The guest speaker
  3. The guest speaker
  4. The guest speaker
  5. The guest speaker

Experts

Anar Bayramov
Marketer, professional manager, business coach, business consultant
Ilkin Manafov
Marketer, business coach, blogger, business consultant
Rafig Hunaltai
Marketer, business coach, blogger, business consultant

Customer review

Səadət Rəhimova

Marketing Air təliminə qatılmaqla çox sayda yeni strategiyalar, maraqlı məlumatlar və yeni tanışlıqlar əldə etdim.Bu səbəbdən Sat Group sizə təşəkkür edirəm.
Səadət Rəhimova
Mayomed Medical, Menecer

İlkin Mirzəzadə

Gözəl kollektivi olan, hərşeyi yüksək səviyyədə həyata keçirən Sat Group şirkətinə və komandasına sonsuz təşəkkürlərimi bildirirəm! Daima özünü inkişaf etdirmək istəyən, satış və marketinq sahəsində biliklərini artırmaq istəyən dostlarıma tövsiyyə edəcəyim biryerdi! Təşəkkürlər Sat Group!
İlkin Mirzəzadə
Kasko butik, Satış meneceri

Nicat Əliyev

The professional and creative team, I got unforgettable great experience in marketing field. ( Marketing AIR 12) Thank You SAT Team. Good Luck!
Nicat Əliyev
NRT Reise, Rəhbər